Call Tracking enables you to track calls out of your website and know precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to track the calls that relate to their key words, to be able to comprehend which keywords deliver call conversions. call tracker With no visibility of call conversions, it is not really feasible to work out if your investment from the key words on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most customers are searching to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business.